Social Networking - what has the world gone to?
SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats) is a venerable mainstay of management and MBA
curriculum. While it’s typically applied at the organization level for strategic management, SWOT analysis can be a helpful technique for understanding the business perspective for a set of requirements or a project. It’s described in 9.32 of the BABOK™
A SWOT analysis also can be a wonderful technique to use to cultivate a group conversation – whether it’s with a laptop and projector, flip charts, dry-erase board or post-it notes – it’s a quick way to focus a group’s attention.
Here’s a sample SWOT analysis for Facebook. Let me know what you think, agree or disagree?
Strengths
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Weaknesses
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Opportunities
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Threats
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Martin Webster
March 22, 2011
I sometimes see SWOT misused because of a simple misunderstanding… the strengths and weaknesses are internal to the business and controllable. Whereas, opportunities and threats are uncontrollable external forces that at upon the business (or project.)
David Kohrell
March 22, 2011
Very true Martin – was trying to keep the example as close to the “textbook” form as possible.