Business Analysis Technique #11 – Focus Groups
Focus Groups – the 11th Technique listed in the Business Analysis Body of Knowledge employ a skilled facilitator(s) and a small group of prospective or current customers to seek out and understand what the customer or user wants and/or how they use a product or service. The information gathered from a focus group is powerful. … [Read more…]
March 31, 2011 by David Kohrell
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